From working with Hollywood A listers to creating her own cosmetic line and sunscreen brand after overcoming skin cancer, Susan Posnick is no stranger to beauty.
Susan, Founder and CEO of Susan Posnick cosmetics, began with a very clear belief system... minimum product, maximum value, sustainable beauty. Her goal is to simplify a woman’s beauty routine with products that do double duty. And in today’s world, who doesn’t want healthy and simple?
After being diagnosed with skin cancer, Susan saw the need for quality product to enhance and protect the skin. She decided to leave her make up work with models and Hollywood and chose to dive into her first innovative products COLORFLO which provides on-the-go natural skin and sun protection. Susan is not only a mastermind of beauty, she’s also a longtime friend of Tapp Beauty. In a brief interview, we were able to ask Susan a few questions and she was thrilled to answer them for us in her true genuine nature…
TB: Describe your first time meeting Charlton!
SP: Needless to say I have a case of CRS (can’t remember shit), but here’s what I do remember.... you and Jeffre were ‘a thing’ and that first time I came to visit, I met your mom and went to the dance studio to watch you twirl (as only you can do). This was long before beauty school and all that has happened since.
TB: You're such the seasoned industry insider; what was the best advice given to you by an industry icon/game changer?
SP: "It’s ok to grow slowly, be patient, and pivot when needed - it’s the staying power that you want."
TB: Our clients are beauty junkies across the board - What’s your must-have beauty product not from SP Cosmetics?
SP: Must have beauty product, not SPC......in makeup, it would have to be the Stila Shimmer & Glow wands.
I like to layer them over my COLOREYEDEFINE liner/ shadow for more intense depth of color and ‘sparkle.’
Skin product- Weleda skin food. I use it on my hands and feet every night, and when my skin feels dry-cold weather and artificial heat, I use it at night as my moisturizer over my serums.