Beauty for Real

We make no-fuss staples that simplify your daily beauty ritual. Our collection is more than just a promise, it’s authentic performance. We believe that to highlight your unique beauty, you don’t need an unlimited amount of makeup —  just a few perfect products.

 

BFR’s line of tried and true essentials embrace everyday beauty, rather than hiding it. For us, it’s all about keeping it real. Our long wear formulas are made with skin loving cruelty-free, paraben-free ingredients that enhance and never dull your skin’s natural chemistry. We’re bringing you the very best products for effortless application and delivery. It’s 24/7 self-confidence.

Looking this great has never been easier.

Filter By

Lip Gloss + Shine

Beauty For Real

$18.00

Blush + Glo

Beauty For Real

$24.00

I-Line Eyeliner

Beauty For Real

$14.00

Hi-Def Mascara

Beauty For Real

$19.00

Shadow Stx

Beauty For Real

$20.00

Lip Cream + Color

Beauty For Real

$18.00

D-Fine Lip Pencil

Beauty For Real

$14.00