Brand founder, Dr. Gary Goldfaden has a love and passion for skincare, wellness and a healthy lifestyle. He has been a Dermatologist for over 40 years. Inspired by his in-office experiences, Dr. Goldfaden develops innovative and technologically advanced skincare solutions that provide results, well-tolerated even by those with sensitive skin. The highly efficacious, non-prescription skincare solutions utilize state-of-the-art technologies with active plant cells and anti-oxidant rich botanicals. All packaging has been made with love and care from recyclable materials.